WAKE UP YOUR FEELINGS

Short List
TitleWAKE UP YOUR FEELINGS
ClientHEWLETT-PACKARD ASIA PACIFIC
Product / ServiceHP TOUCHSMART HOME DESKTOP PCS
CategoryA02. Consumer Products
EntrantXM ASIA PACIFIC Singapore, SINGAPORE
Entrant Company:XM ASIA PACIFIC Singapore, SINGAPORE
Advertising/Web Design Agency:XM ASIA PACIFIC Singapore, SINGAPORE

Credits

Brief Explanation

The campaign was created to launch the HP TouchSmart, one of the first-ever touchscreen PCs. We created a story, driven by the message ‘Wake up your feelings”, in which our feelings (as cute little creatures) have fallen asleep due to our neglect. To wake them up and get them back, users need to employ the power of touch using the interactive actions available. Their journey takes them through different rooms where they find and choose their feeling, and culminates in them finally waking up their feelings with the power of touch, thus demonstrating the power of the HP TouchSmart.

Credits

Name Company Position
David Brown XM Asia Pacific Senior Creative Director
Selene Chin XM Asia Pacific Business Director
Tung Mun Hoe XM Asia Pacific Senior Art Director
Martin Loh XM Asia Pacific Copywriter
Dominic Tang XM Asia Pacific Designer
Quah Hui Shan XM Asia Pacific Project Manager
Joel Yap XM Asia Pacific Account Manager
Oliver Eriksson XM Asia Pacific Head of Digital Strategy
Benjy Choo Kilo Studio Creative Director
Jeremy Dower Jeremy Dower Character Designer
Elizabeth Choo Eggfinity Producer
Terence Chan Amx Audiophile Sound Producer