RUN/BAN JALLIKATU
| Title | RUN/BAN JALLIKATU |
| Brand | BENNET COLEMAN & CO. |
| Product / Service | THE TIMES OF INDIA |
| Category | A03. Consumer Services |
| Entrant | JWT INDIA Mumbai, INDIA |
| Entrant Company: | JWT INDIA Mumbai, INDIA |
| Advertising/Web Design Agency: | JWT INDIA Mumbai, INDIA |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Senthil Kumar | JWT India | Executive Creative Director |
| Senthil Kumar | JWT India | Copywriter/Designer |
| Shiv Parameswaran | JWT India | Art Director |
| Arjun Kumar | JWT India | Content Catalyst |
| Madahavan Palanisamy | JWT India | Designer/Web Catalyst |
| Radha Rathi | JWT India | Art Director |
| Arun K | JWT India | Web Designer |
| Mark Manuel | JWT India | Agency Producer |
Brief Explanation
Jallikatu, a 3500 year old controversial bull taming sport, was coming up for a hearing in The Supreme Court of India. A divided case of Local Tradition versus Urban Activism. Times spotted this opportunity to embed itself into the local culture and chose to bring this issue out of the courtrooms and into the online public space in the world's largest democracy. An online platform to encourage public debate on this burning issue of human might versus animal rights. OVER 2.3 MILLION VOTES were registered and The Supreme Court Of India allowed the event to Run across India.