RUN/BAN JALLIKATU

Spike
TitleRUN/BAN JALLIKATU
ClientBENNET COLEMAN & CO.
Product / ServiceTHE TIMES OF INDIA
CategoryD01. Integrated Digital Campaign
EntrantJWT INDIA Mumbai, INDIA
Entrant Company:JWT INDIA Mumbai, INDIA
Advertising/Web Design Agency:JWT INDIA Mumbai, INDIA

Credits

Brief Explanation

Jallikatu, a 3500 year old controversial bull taming sport, was coming up for a hearing in The Supreme Court of India. A divided case of Local Tradition versus Urban Activism. Times spotted this opportunity to embed itself into the local culture and chose to bring this issue out of the courtrooms and into the online public space in the world's largest democracy. www.jallikatu.com - An online platform to encourage public debate on this burning issue of human might versus animal rights. OVER 2.3 MILLION VOTES were registered and The Supreme Court Of India allowed the event to Run across India.

Credits

Name Company Position
Senthil Kumar JWT India Executive Creative Director
Senthil Kumar JWT India Copywriter/Designer
Shiv Parameswaran JWT India Art Director
Arjun Kumar JWT India Content Catalyst
Arun K JWT India Web Designer
Mark Manuel JWT India Agency Producer