Brief Explanation

Ghajini, the film was Indian Cinema’s best kept secret having the classic mix of excitement. We created probably the best web campaign for a movie, India has seen. This is the first time any Indian film web campaign teased the viewer to this degree, never once revealing the plot. The innovative use of audio and video in the website and virals give viewers an engaging experience of the movie. It focuses on the protagonist’s short term memory loss by refreshing itself every 15 minutes, and the hunt to find the villain. Within a span of two months, the website received 2.5 lakh unique visitors and over 5 million page views.