Title | GLOBAL ELECTORAL COLLEGE |
Brand | THE ECONOMIST |
Product / Service | GLOBAL ELECTORAL COLLEGE |
Category | A03. Consumer Services |
Entrant | EIGHT PARTNERSHIP Causeway Bay, HONG KONG |
Entrant Company: | EIGHT PARTNERSHIP Causeway Bay, HONG KONG |
Advertising/Web Design Agency: | EIGHT PARTNERSHIP Causeway Bay, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Chris Kyme | Eight Partnership | Creative Partner |
Charles Brian-boys | Eight Partnership | Partner |
Louise Kristensen | Eight Partnership | Digital Account Director |
Michiel Waiijer | Eight Partnership | Digital Producer |
Phil Mak | Eight Partnership | Web Designer/Programmer |
This campaign was launched to generate interest and promote The Economist's coverage of the US Election. What better to open the election to everyone around the globe, in the style of the US presidential election itself? The campaigned sparked worldwide interest, including but not limited to: - 52,092 individual votes globally. - 1,878 discussion postings: Constantly in top 4 most commented on the economist.com site globally. - Conversion rate (visitors to vote) at over 8%