GLOBAL ELECTORAL COLLEGE

Short List
TitleGLOBAL ELECTORAL COLLEGE
ClientTHE ECONOMIST
Product / ServiceGLOBAL ELECTORAL COLLEGE
CategoryA03. Consumer Services
EntrantEIGHT PARTNERSHIP Causeway Bay, HONG KONG
Entrant Company:EIGHT PARTNERSHIP Causeway Bay, HONG KONG
Advertising/Web Design Agency:EIGHT PARTNERSHIP Causeway Bay, HONG KONG

Credits

Brief Explanation

This campaign was launched to generate interest and promote The Economist's coverage of the US Election. What better to open the election to everyone around the globe, in the style of the US presidential election itself? The campaigned sparked worldwide interest, including but not limited to: - 52,092 individual votes globally. - 1,878 discussion postings: Constantly in top 4 most commented on the economist.com site globally. - Conversion rate (visitors to vote) at over 8%

Credits

Name Company Position
Chris Kyme Eight Partnership Creative Partner
Charles Brian-boys Eight Partnership Partner
Louise Kristensen Eight Partnership Digital Account Director
Michiel Waiijer Eight Partnership Digital Producer
Phil Mak Eight Partnership Web Designer/Programmer