| Title | ENERGILE |
| Brand | UNILEVER PAKISTAN |
| Product / Service | DRINKS |
| Category | A02. Consumer Products |
| Entrant | MINDSHARE PAKISTAN Karachi, PAKISTAN |
| Entrant Company: | MINDSHARE PAKISTAN Karachi, PAKISTAN |
| Advertising/Web Design Agency: | MINDSHARE PAKISTAN Karachi, PAKISTAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Zain Khan | Mindshare Pakistan | Media Planner |
| Kiran Khan | Mindshare Pakistan | Head of Planning/Unilever |
| Aslam Khan | Mindshare Pakistan | Assistant Manager Buying |
| Fouad Husain | Mindshare Pakistan | Managing Director |
The objective was to establish the new positioning and build on the brand’s association with football, keeping the ambitious sales targets in mind. Building the brand on digital in a market with limited internet penetration, yet popular with our TG of youth. Developed a website with downloadable wallpapers and online games to engage users. Created hype by placing banners on Facebook to the Energile website. Generated further traffic through placing weblink in tvc. Value growth was 17%. Total hits: 498,253 hits. Total visitors: 30,135. Total unique IPs: 8837. There was talkability with users creating Facebook groups.