| Title | HONDA INTARNAVI REALIZATION |
| Brand | HONDA MOTOR CO. |
| Product / Service | INTERNAVI |
| Category | A02. Consumer Products |
| Entrant | 1-10DESIGN Kyoto, JAPAN |
| Entrant Company: | 1-10DESIGN Kyoto, JAPAN |
| Advertising/Web Design Agency: | 1-10DESIGN Kyoto, JAPAN |
| 2nd Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Hiroki Nakamura | Dentsu | Creative Director |
| Tsubasa Kayasuga | Dentsu | Art Director |
| Ryoichi Nakano | Dentsu | Producer |
| Mitsuharu Yoshida | Dentsu | Producer |
| Sugitomo George So | Dentsu | Copywriter |
| Daji Studio | Daji Studio | Sound Designer |
| Akinori Otani | Media Concierge | Director |
| Keigo Nakanishi | 1-10design | Programmer |
| Kenichi Nagai | 1-10design | Programmer |
| Yoshihiro Yasuda | 1-10design | Designer |
| Tomonobu Yamazumi | Dentsu | Producer |
| Seitaro Miyachi | Dentsu | Technical Director |
The theme is how we visualize the features of Honda's car navigation system, "INTERNAVI" that is similar to a formless OS. In the game, a user displays the directions and sends orders through a mobile phone and PC to the wearable monitor that two "INTERNAVI MAN" wear and guilds them to the goal. People could participate in the game not only on site, but also from the Web site in real-time on the day. JUDGES: Please view the video in Quicktime as the embeded video doesn't work properly