| Title | CREATIVITY OPENS POSSIBILITIES |
| Brand | COCA-COLA CHINA |
| Product / Service | COCA-COLA ZERO |
| Category | C02. Best Use of Viral |
| Entrant | ISOBAR_WWWINS CONSULTING Shanghai, CHINA |
| Entrant Company: | ISOBAR_WWWINS CONSULTING Shanghai, CHINA |
| Advertising/Web Design Agency: | ISOBAR_WWWINS CONSULTING Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Andres Kiger | Coca-Cola China | Senior Director of Integrated Marketing |
| Wendy Li | Coca-Cola China | Interactive Marketing Director |
| Cissy Chu | Coca-Cola China | Senior Manager/Imarketing |
| Raymond Zhang | Coca-Cola China | Interactive Marketing Manager |
| Stephen Lu | Coca-Cola China | Digital Marketing Infrastructure Operation |
| Wayne Fan | Isobar_wwwins Consulting Shanghai | Regional Business Director |
| Annie Li | Isobar_wwwins Consulting Shanghai | Account Director |
| Even Zhu | Isobar_wwwins Consulting Shanghai | Account Supervisor |
| Lotus Chang | Isobar_wwwins Consulting Shanghai | Planning Manager |
| Beth Hsu | Isobar_wwwins Consulting Shanghai | Senior Data Analyst |
| Tim Doherty | Isobar_wwwins Consulting Shanghai | Creative Director |
| Miya Lee | Isobar_wwwins Consulting Shanghai | Associate Creative Director |
| Liny Liu | Isobar_wwwins Consulting Shanghai | Experience Designer |
| Enya Chang | Isobar_wwwins Consulting Shanghai | Production Manager |
| Roy Luo | Isobar_wwwins Consulting Shanghai | Project Manager |
| Jerry Lee | Isobar_wwwins Consulting Shanghai | Director/Digital Studio |
| Ido Du | Isobar_wwwins Consulting Shanghai | Senior Interactive Designer |
| Kyle Lu | Isobar_wwwins Consulting Shanghai | Assistant Interactive Designer |
| Mike Chang | Isobar_wwwins Consulting Shanghai | Technical Director |
| Simon Wang | Isobar_wwwins Consulting Shanghai | Senior Software Analyst |
To differentiate from Coca-Cola Classic, Coke Zero takes a more edgy proposition to inspire Chinese youth’s creativity, advocating the transformation from "Made in China" to "Created in China." The theme "Creativity Opens Possibility" was hence developed. On iCoke.cn, from April to June, Coke Zero invited urban Chinese youth to express their creativity, provided tools for them to create graphics with dissected Chinese characters (Cangjie Creator) and invent with existing objects (Edison Creator). Having been Inspired by Coke Zero, these young people created 1,713,087 creative works. Even broader communication was generated with these works being shared 3,276,013 times via social networks.