COKE WITH FOOD

Spike
TitleCOKE WITH FOOD
ClientCOCA-COLA CHINA
Product / ServiceCOCA-COLA
CategoryC02. Best Use of Viral
EntrantISOBAR_WWWINS CONSULTING Shanghai, CHINA
Entrant Company:ISOBAR_WWWINS CONSULTING Shanghai, CHINA
Advertising/Web Design Agency:ISOBAR_WWWINS CONSULTING Shanghai, CHINA

Credits

Brief Explanation

The campaign aimed to create an association between Coke and food for every enjoyable occasion. What else can be more exciting than to let “you” actually be there having dinner with the hot music group “Fei Lun Hai” and to make a viral video to impress your friends! We pushed the boundaries of Flash 3D technology to allow users to upload their photo, which converted into a 3D face which blended into the video, and showed the consumer in the scene with the other celebrities. The innovate tech not only gained the WOW effect, but also reached over 20MM people.

Credits

Name Company Position
Andres Kiger Coca-Cola China Senior Director of Integrated Marketing
Wendy Li Coca-Cola China Interactive Marketing Director
Cissy Chu Coca-Cola China Senior Manager/Imarketing
Raymond Zhang Coca-Cola China Interactive Marketing Manager
Stephen Lu Coca-Cola China Digital Marketing Infrastructure Operation
Wayne Fan Isobar_wwwins Consulting Shanghai Regional Business Director
Annie Li Isobar_wwwins Consulting Shanghai Account Director
Lotus Chang Isobar_wwwins Consulting Shanghai Planning Manager
Beth Hsu Isobar_wwwins Consulting Shanghai Senior Data Analyst
Peter Shen Isobar_wwwins Consulting Shanghai Executive Creative Director
Tim Doherty Isobar_wwwins Consulting Shanghai Creative Director
Miya Lee Isobar_wwwins Consulting Shanghai Associate Creative Director
Baby Guo Isobar_wwwins Consulting Shanghai Senior Experience Designer
Cain Peng Isobar_wwwins Consulting Shanghai Copywriter
Enya Chang Isobar_wwwins Consulting Shanghai Production Manager
Jerry Lee Isobar_wwwins Consulting Shanghai Director/Digital Studio
Ido Du Isobar_wwwins Consulting Shanghai Senior Interactive Designer
Kyle Lu Isobar_wwwins Consulting Shanghai Assistant Interactive Designer
Mike Chang Isobar_wwwins Consulting Shanghai Technical Director
Simon Wang Isobar_wwwins Consulting Shanghai Senior Software Analyst