Title | COKE WITH FOOD |
Brand | COCA-COLA CHINA |
Product / Service | COCA-COLA |
Category | C02. Best Use of Viral |
Entrant | ISOBAR_WWWINS CONSULTING Shanghai, CHINA |
Entrant Company: | ISOBAR_WWWINS CONSULTING Shanghai, CHINA |
Advertising/Web Design Agency: | ISOBAR_WWWINS CONSULTING Shanghai, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Andres Kiger | Coca-Cola China | Senior Director of Integrated Marketing |
Wendy Li | Coca-Cola China | Interactive Marketing Director |
Cissy Chu | Coca-Cola China | Senior Manager/Imarketing |
Raymond Zhang | Coca-Cola China | Interactive Marketing Manager |
Stephen Lu | Coca-Cola China | Digital Marketing Infrastructure Operation |
Wayne Fan | Isobar_wwwins Consulting Shanghai | Regional Business Director |
Annie Li | Isobar_wwwins Consulting Shanghai | Account Director |
Lotus Chang | Isobar_wwwins Consulting Shanghai | Planning Manager |
Beth Hsu | Isobar_wwwins Consulting Shanghai | Senior Data Analyst |
Peter Shen | Isobar_wwwins Consulting Shanghai | Executive Creative Director |
Tim Doherty | Isobar_wwwins Consulting Shanghai | Creative Director |
Miya Lee | Isobar_wwwins Consulting Shanghai | Associate Creative Director |
Baby Guo | Isobar_wwwins Consulting Shanghai | Senior Experience Designer |
Cain Peng | Isobar_wwwins Consulting Shanghai | Copywriter |
Enya Chang | Isobar_wwwins Consulting Shanghai | Production Manager |
Jerry Lee | Isobar_wwwins Consulting Shanghai | Director/Digital Studio |
Ido Du | Isobar_wwwins Consulting Shanghai | Senior Interactive Designer |
Kyle Lu | Isobar_wwwins Consulting Shanghai | Assistant Interactive Designer |
Mike Chang | Isobar_wwwins Consulting Shanghai | Technical Director |
Simon Wang | Isobar_wwwins Consulting Shanghai | Senior Software Analyst |
The campaign aimed to create an association between Coke and food for every enjoyable occasion. What else can be more exciting than to let “you” actually be there having dinner with the hot music group “Fei Lun Hai” and to make a viral video to impress your friends! We pushed the boundaries of Flash 3D technology to allow users to upload their photo, which converted into a 3D face which blended into the video, and showed the consumer in the scene with the other celebrities. The innovate tech not only gained the WOW effect, but also reached over 20MM people.