| Title | FIRST COKE OF THE YEAR |
| Brand | COCA-COLA CHINA |
| Product / Service | COCA-COLA |
| Category | D01. Integrated Digital Campaign |
| Entrant | ISOBAR_WWWINS CONSULTING Shanghai, CHINA |
| Entrant Company: | ISOBAR_WWWINS CONSULTING Shanghai, CHINA |
| Advertising/Web Design Agency: | ISOBAR_WWWINS CONSULTING Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Andres Kiger | Coca-Cola China | Senior Director of Integrated Marketing |
| Wendy Li | Coca-Cola China | Interactive Marketing Director |
| Cissy Chu | Coca-Cola China | Senior Manager/Imarketing |
| Raymond Zhang | Coca-Cola China | Interactive Marketing Manager |
| Stephen Lu | Coca-Cola China | Digital Marketing Infrastructure Operation |
| Wayne Fan | Isobar_wwwins Consulting Shanghai | Regional Business Director |
| Annie Li | Isobar_wwwins Consulting Shanghai | Account Director |
| Lotus Chang | Isobar_wwwins Consulting Shanghai | Planning Manager |
| Beth Hsu | Isobar_wwwins Consulting Shanghai | Senior Data Analyst |
| Peter Shen | Isobar_wwwins Consulting Shanghai | Executive Creative Director |
| Tim Doherty | Isobar_wwwins Consulting Shanghai | Creative Director |
| Miya Lee | Isobar_wwwins Consulting Shanghai | Associate Creative Director |
| Ido Du | Isobar_wwwins Consulting Shanghai | Senior Interactive Designer |
| Baby Guo | Isobar_wwwins Consulting Shanghai | Senior Experience Designer |
| Cain Peng | Isobar_wwwins Consulting Shanghai | Copywriter |
| Kyle Lu | Isobar_wwwins Consulting Shanghai | Assistant Interactive Designer |
| Enya Chang | Isobar_wwwins Consulting Shanghai | Production Manager |
| Roy Luo | Isobar_wwwins Consulting Shanghai | Project Manager |
| Mike Chang | Isobar_wwwins Consulting Shanghai | Technical Director |
| Simon Wang | Isobar_wwwins Consulting Shanghai | Senior Software Analyst |
2008 was a very eventful year for China from the devastating natural disaster in Sichuan to the excitement of the Olympic Games. Stemming from these experiences, we wanted to create the ritual of “First Coke of the Year” that could act as an ice-breaker between people. An online platform was built for consumers to participate and make their own stories of their FCOY, with mobile and AR tech to add the WOW factor. By the end of the campaign, a stunning 16MM e-cards were sent, and this proved the difference mobile made to a “send a greeting” type campaign.