| Title | X RESEARCH INSTITUE: THE ALIENS WERE HERE… |
| Brand | GREAT UNION TRADING CO. |
| Product / Service | VIARTRIL-S |
| Category | A02. Consumer Products |
| Entrant | ISOBAR_WWWINS CONSULTING Taipei, CHINESE TAIPEI |
| Entrant Company: | ISOBAR_WWWINS CONSULTING Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | ISOBAR_WWWINS CONSULTING Taipei, CHINESE TAIPEI |
Credits | |
| Name | Company | Position |
|---|---|---|
| Bobby Wang | Great Union Trading Co. | General Manager Pharmacist |
| Ten-hsing Bill Tang | Great Union Trading Co. | Deputy General Manager |
| Ivan Huang | Great Union Trading Co. | Marketing Manage |
| Carrie Tsai | Isobar_wwwins Consulting Taipei | Vice President |
| Peter Shen | Isobar_wwwins Consulting Taipei | Executive Creative Director |
| Maggie Wu | Isobar_wwwins Consulting Taipei | Business Manager |
| Kevin Huang | Isobar_wwwins Consulting Taipei | Creative Director |
| Vicky Huang | Isobar_wwwins Consulting Taipei | Account Executive |
| Mag Chen | Isobar_wwwins Consulting Taipei | Art Director |
| Nonie Chao | Isobar_wwwins Consulting Taipei | Senior Experience Designer |
| Cathy Chen | Isobar_wwwins Consulting Taipei | Copywriter |
| Roi Chang | Isobar_wwwins Consulting Taipei | Executive Director of Digital Media Service |
| Johnny Chen | Isobar_wwwins Consulting Taipei | Senior Media Manager |
| Fanli Lin | Isobar_wwwins Consulting Taipei | Media Manager |
| Alex Chang | Isobar_wwwins Consulting Taipei | Executive Director of IT/UE Center |
| Alex Chen | Isobar_wwwins Consulting Taipei | Information System Manager |
| Tina Yeh | Isobar_wwwins Consulting Taipei | Data Analyst |
| Edith Chou | Isobar_wwwins Consulting Taipei | Associate Communication Director T |
| Vera Cheng | Isobar_wwwins Consulting Taipei | Communication Planning Manager |
| Eric Chen | Great Union Trading Co. | Product Manager |
Everyone loves a good mystery and more if the mystery is one that related to them. This is a brand campaign with innovative creativity to seek rejuvenating effect for Viartril-s, remedy for joints. What reaction will you have if you were told that “Aliens had implanted join problems into our genes”? Whether you believe it or not, nearly 90,000 people were attracted to this subject within one month time, and stayed 3”26”on the website in average. The campaign, X-Institute, provided a variety of interactive tools to create unprecedented experience in detecting joint health. Are you ready to have a go?