| Title | POWER FOR LOVE, REDUCE CARBON FOR EARTH CAMPAIGN |
| Brand | TETRA PAK TAIWAN |
| Product / Service | TETRA PAK |
| Category | D01. Integrated Digital Campaign |
| Entrant | ISOBAR_WWWINS CONSULTING Taipei, CHINESE TAIPEI |
| Entrant Company: | ISOBAR_WWWINS CONSULTING Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | ISOBAR_WWWINS CONSULTING Taipei, CHINESE TAIPEI |
Credits | |
| Name | Company | Position |
|---|---|---|
| Christine Wu | Tetra Pak Taiwan | Communication Manager |
| Jamie Wang | Tetra Pak Taiwan | Communication Executive |
| Carrie Tsai | Isobar_wwwins Consulting Taipei | Vice President |
| Grace Kuo | Isobar_wwwins Consulting Taipei | Account Manager |
| Vera Cheng | Isobar_wwwins Consulting Taipei | Communication Planning Manager |
| Mag Chen | Isobar_wwwins Consulting Taipei | Art Director |
| Nonie Chao | Isobar_wwwins Consulting Taipei | Senior Experience Designer |
| Cathy Chen | Isobar_wwwins Consulting Taipei | Copywriter |
| Pecy Lin | Isobar_wwwins Consulting Taipei | Experience Designer |
| Chen-fu Jian | Isobar_wwwins Consulting Taipei | Interactive Designer |
| Coin Hou | Isobar_wwwins Consulting Taipei | Associate Media Director |
| Alex Chang | Isobar_wwwins Consulting Taipei | Executive Director of IT/UE Center |
| Kevin Tseng | Isobar_wwwins Consulting Taipei | Programmer |
| Tina Yeh | Isobar_wwwins Consulting Taipei | Data Analyst |
| Wiyon Liu | Aegis Media Taiwan | Asociate Communication Planning Director |
Tetra Pak strong believe in the power of collective and sharing ideas and innovation to encourage behavior change. In 2009, a group of people with passion for environmental protection, including Taiwan top producer and superstars, created the 8-week rating champion trendy drama to share “Green Knowledge” online. Without being preachy, the campaign used entertaining and engaging way of getting everyone on board. Over 390,000 people watched every single episode for 8 weeks, created 27,000 hours in interacting with the consumers. With skilled social media marketing strategy, thousands of bloggers promote the campaign voluntarily, resulting 32% participants via FREE promotional channels.