| Title | ALL JAPAN KENDO CHAMPIONSHIPS 2009 |
| Brand | ALL JAPAN KENDO FEDERATION |
| Product / Service | KENDO GAMES |
| Category | A03. Consumer Services |
| Entrant | 1-10DESIGN Kyoto, JAPAN |
| Entrant Company: | 1-10DESIGN Kyoto, JAPAN |
| Advertising/Web Design Agency: | 1-10DESIGN Kyoto, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Akihito Abe | All Japan Kendo Federation | Producer |
| Keigo Nakanishi | 1-10design | Creative Director |
| Hisashi Takaoka | 1-10design | Designer |
| Kenichi Nagai | 1-10design | Programmer |
The national Kendo championships have an event having 56 years history. The expectations of Kendo experts are great and the needs of checking their results via internet are great. We aimed for forming topics centered in this event this time. Its impact takes the shape of decrease in the attendance figure of the national Kendo championships that have a long history and authority. From such background, we needed to appeal Kendo to those who are not Kendo fans by making “Kendo-related topics” and increasing the exposure of Kendo while lifting interest in events of Kendo fans using internet.