| Title | CHECK! LH |
| Brand | ASTRAZENECA, SHIONOGI & CO. |
| Product / Service | MEDICINE FOR THE HEALTH CARE |
| Category | A02. Consumer Products |
| Entrant | 1-10DESIGN Kyoto, JAPAN |
| Entrant Company: | 1-10DESIGN Kyoto, JAPAN |
| Advertising/Web Design Agency: | 1-10DESIGN Kyoto, JAPAN |
| 2nd Advertising/Web Design Agency: | DENTSU KANSAI Osaka, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Takatoshi Nakao | Dentsu Kansai | Executive Creative Director |
| Yuki Mori | Dentsu Tec Kansai | Creative Director |
| Subaru Matsukura | 1-10design | Director |
| Kodo Nakano | 1-10design | Designer |
| Masayuki Hirao | 1-10design | Flash Developer |
| Yusuke Ono | 1-10design | Flash Developer |
| Kentaro Mizutani | 1-10design | Programmer |
| Munnrai | Tymote | Sound Designer |
AstraZeneca and Shionogi & Co. ran a campaign to create awareness of arteriosclerosis, “Keep an eye on your blood vessels and watch your LH ratio.” They showed how a blood vessel becomes clogged with plaques on magazines and advertisements on trains. Also featured is an animated website along side other mediums. It is for helping you understand more about cholesterol while giving you an opportunity to measure your LH ratio. This will help you stay cautious of your LH ratio.