SHADE

TitleSHADE
BrandBOOTS RETAIL (THAILAND)
Product / ServiceSOLTAN
CategoryB02. Consumer Products
EntrantMcCANN WORLDGROUP THAILAND Bangkok, THAILAND
Entrant Company:McCANN WORLDGROUP THAILAND Bangkok, THAILAND
Advertising/Web Design Agency:McCANN WORLDGROUP THAILAND Bangkok, THAILAND

Credits

Credits

Name Company Position
Martin Lee McCann Worldgroup (Thailand) Chief Creative Officer
Chanwut Sirisuksuvan McCann Worldgroup (Thailand) Creative Director
Chinawut Awakul McCann Worldgroup (Thailand) Creative Director
Anuwat Nitipanont McCann Worldgroup (Thailand) Art Director
Kongsak Pongsuradate McCann Worldgroup (Thailand) Flash Animator
Napapatch Kantasil McCann Worldgroup (Thailand) Copywriter
Prayer Trairatvorakul McCann Worldgroup (Thailand) Copywriter

Brief Explanation

The web banner was launched on the travel websites. We wanted to show how easy the product is to use. This banner is an interactive model of how one would use the actual product. When you press the spray head, Soltan suncare will dim the whole web page, similar to the way the product blocks sunlight from the skin.