| Title | HEINEKEN |
| Brand | THAI ASIA PACIFIC BREWERY CO. |
| Product / Service | HEINEKEN |
| Category | D01. Integrated Digital Campaign |
| Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Advertising/Web Design Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Worldgroup (Thailand) | Chief Creative Officer |
| Chanwut Sirisuksuvan | McCann Worldgroup (Thailand) | Creative Director |
| Prayer Trairatvorakul | McCann Worldgroup (Thailand) | Copywriter |
| Kognsak Pongsuradate | McCann Worldgroup (Thailand) | Flash Animator |
| Wichian Yungmeesuk | McCann Worldgroup (Thailand) | SA/Programmer |
Using the idea of 6 degrees of separation-only a short distance separates us from soneone else, we came up with the GreenSpace campaign which consists of i-GreenSpace.com, a social networking site that connects Heineken with its consumers, a mobile application, skytrain advertising, and parties/music events. We launched the campaign with a party that got people to sign up and join the social networking site. We utilized technologies such as QR codes and Bluetooth for exclusive invitations and event entry. The events featured a Music Beyond Borders theme, which featured bands from all over the world.