| Title | THE SUBWAY JOURNEY |
| Brand | SUBWAY SANDWICHES |
| Product / Service | SANDWICH RETAIL SHOP |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | TOUCHMEDIA Shanghai, CHINA |
| Entrant Company: | TOUCHMEDIA Shanghai, CHINA |
| Advertising/Web Design Agency: | TOUCHMEDIA Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Mark Stevens | Touchmedia | Creative Director |
| Denver Qin | Touchmedia | Art Director |
| Sam Sun | Touchmedia | Copywriter |
| Cindy Guan | Touchmedia | Illustrator/Designer |
| Jacky Zhou | Touchmedia | Flash Programmer |
| Paul Gong | Touchmedia | Flash Designer |
| Neil Ducray | Touchmedia | MD |
| Tina Liu | Touchmedia | Account Manager |
| Celine Ong | Touchmedia | Account Director |
| Pico Zhang | Touchmedia | Sound |
This 'interactive icon' replicates the (new) experience of entering the store and physically selecting and 'mixing' from the Subway menu as in real-life. Choose the sandwich, meat, bread, all the garnishes and as many sauces as you like on your 'Subway Journey'. To finish we invite the audience to come and join the Subway 'Lucky Scratch and Win', clicking the button to scratch-off and win their Subway prizes. They enter their cell number into the interactive system and receive a buy-1, get-1 sms coupon by return. 778,530 people in 4,000 taxis in one month played the icon. 10,433 redeemed coupon! JUDGES: Please once you took the file from the .rar, open the .swf in Internet Explorer.