| Title | FUEL FOR LIFE |
| Brand | L'OREAL |
| Product / Service | DIESEL PERFUME (MEN'S LAUNCH) |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | TOUCHMEDIA Shanghai, CHINA |
| Entrant Company: | TOUCHMEDIA Shanghai, CHINA |
| Advertising/Web Design Agency: | TOUCHMEDIA Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Mark Stevens | Touchmedia | Creative Director |
| Alex Yi | Touchmedia | Art Director |
| Ivan Gan | Touchmedia | Copywriter |
| Morris Jin | Touchmedia | Illustrator |
| Yao Shi | Touchmedia | Flash Designer |
| Sstrong Ji | Touchmedia | Graphic Designer |
| Scott Yau | Touchmedia | Flash Programmer |
| Celine Ong | Touchmedia | Account Director |
| Kiki Tau | Touchmedia | Account Manager |
| Moer Zou | Touchmedia | Sound |
This interactive 'icon' is designed to integrate and reflect the newly launched atl campaign, taking the Diesel persona and highlighting the strong graphics (the 'caution' signs and 'police' tape) and copy stance ("Are you sure you want to continue?") with a user friendly interactive interface and game that adds to the tongue-in-cheek fun and attitude that pervades all their campaigns. 577,312 people in 3,000 taxis in just one month in Shanghai entered and played with the icon and awareness of the product shot up amongst the taxi traveling public shot up to 68%. JUDGES: Please once you took the file from the .rar, open the .swf in Internet Explorer.