| Title | MY MIXI GP |
| Brand | FUJI HEAVY INDUSTRIES LTD. |
| Product / Service | AUTOMOTIVE BUSINESS |
| Category | C02. Best Use of Viral |
| Entrant | ADK Tokyo, JAPAN |
| Entrant Company: | ADK Tokyo, JAPAN |
| Advertising/Web Design Agency: | ADK Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Yo Suzuki | Fuji Heavy Industries | Client Super Visor |
| Junichiro Yamada | Adk | Super Visor |
| Hiroo Kida | Adk | Creative Director |
| Yoshitsugu Takahashi | Adk | Account Executive |
| Taka Kamimura | Adk Interactive | Media Planner |
| Seitaro Kihara | Mixi Inc. | Media Producer |
| Akihiro Fukui | Mixi Inc. | Media Producer |
| Mitsugu Ishida | Pyramid Film Quadra Inc. | Producer |
| Yuki Sakurai | Metamosphere Inc. | Art Director |
| Shiro Fukuo | Pyramid Film Quadra Inc. | Director |
| Jun Ishikawa | Pyramid Film Quadra Inc. | Production Manager |
| Nagi Sasaki | Nagi Co. Ltd. | Technical Director |
| Ken Ariga | Mixi Inc. | Technical Director |
| Minoru Sako | Minsak | Technical Developer |
| Ukyo Maeda | Mixi Inc. | Programmer |
| Keisuke Amaya | Mixi Inc. | Programmer |
| Shigemasa Akiyama | Mixi Inc. | Programmer |
| Yoshio Imagawa | Mixi Inc. | Programmer |
| Tadaaki Kamiya | Pyramid Film Quadra Inc. | Planner |
| Tucker | Tucker | Sound Designer |
This is a first biggest race to connect line from friend to friend on No.1 SNS 'mixi' in Japan. The team which made the longest line by many friends is win. At first, you draw a line and you invite friend for continuance. And you watch a new AWD car 'OUTBACK' going on your line. The campaign launched on July 6th and in only 7 days over 35,000 users per 71,000 visitors joined it. New users come as 2,000 daybooks were read by over 30,000 users and 28,900 website and YouTube. They are still increasing.