Title | NIKE :: BE THE LEGEND |
Brand | NIKE KOREA |
Product / Service | NIKE FOOTBALL |
Category | A02. Consumer Products |
Entrant | POSTVISUAL.COM Seoul, KOREA |
Entrant Company: | POSTVISUAL.COM Seoul, KOREA |
Advertising/Web Design Agency: | POSTVISUAL.COM Seoul, KOREA |
Credits |
Name | Company | Position |
---|---|---|
Euna/Seol | Postvisual Inc. | Chief Creative Director |
Jungwon/Lee | Postvisual Inc. | Ceo/Strategic Director |
Hyunbok/Jung | Postvisual Inc. | Assistant Creative Director |
Taehyung/Lee | Postvisual Inc. | Concept Designer |
Seolseon/Youn | Postvisual Inc. | A.e. |
Yunseok/Chang | Postvisual Inc. | A.e. |
Jongsoon/Kim | Postvisual Inc. | Leading Designer |
Hyunjin/Lee | Postvisual Inc. | Designer |
Taehwan/Kim | Postvisual Inc. | Action Scripter |
Sangwook/Park | Postvisual Inc. | Leading Motion Designer |
Hyun/Park | Postvisual Inc. | Motion Designer |
Hyewon/Choi | Postvisual Inc. | Motion Designer |
Yenee/Park | Postvisual Inc. | Motion Designer |
Giant Step | Giant Step | Production Company For 3d Animation |
Fx Gear | Fx Gear | Animation Company For 3d Animation |
Mint Condition | Mint Condition | Music Company For 3d Animation |
Sooyeon Choi | Nike Korea | Digital Marketing Manager |
This campaign is to celebrate the launch of first JS PARK (Korean football player in MU) integrated Tiempo collection. We aimed to support Park and motivate football youth to dream through Park's story. We symbolized Park as the phoenix which raises fire seeds from the dead - representing his mental toughness, always rebounding in a setback. [The legend of Phoenix] animation is a first 3D animation using 'Korean Ink', in order to express Park's relentless passion. By recreating Nike Football's identity, "Ruthless Brilliance", in oriental manner, the animation demonstrates it mysterious and bold. Results Animation 1,794,804 clicks Site UV 781,821