NIKE :: BE THE LEGEND

Short List
TitleNIKE :: BE THE LEGEND
ClientNIKE KOREA
Product / ServiceNIKE FOOTBALL
CategoryA02. Consumer Products
EntrantPOSTVISUAL.COM Seoul, KOREA
Entrant Company:POSTVISUAL.COM Seoul, KOREA
Advertising/Web Design Agency:POSTVISUAL.COM Seoul, KOREA

Credits

Brief Explanation

This campaign is to celebrate the launch of first JS PARK (Korean football player in MU) integrated Tiempo collection. We aimed to support Park and motivate football youth to dream through Park's story. We symbolized Park as the phoenix which raises fire seeds from the dead - representing his mental toughness, always rebounding in a setback. [The legend of Phoenix] animation is a first 3D animation using 'Korean Ink', in order to express Park's relentless passion. By recreating Nike Football's identity, "Ruthless Brilliance", in oriental manner, the animation demonstrates it mysterious and bold. Results Animation 1,794,804 clicks Site UV 781,821

Credits

Name Company Position
Euna/Seol Postvisual Inc. Chief Creative Director
Jungwon/Lee Postvisual Inc. Ceo/Strategic Director
Hyunbok/Jung Postvisual Inc. Assistant Creative Director
Taehyung/Lee Postvisual Inc. Concept Designer
Seolseon/Youn Postvisual Inc. A.e.
Yunseok/Chang Postvisual Inc. A.e.
Jongsoon/Kim Postvisual Inc. Leading Designer
Hyunjin/Lee Postvisual Inc. Designer
Taehwan/Kim Postvisual Inc. Action Scripter
Sangwook/Park Postvisual Inc. Leading Motion Designer
Hyun/Park Postvisual Inc. Motion Designer
Hyewon/Choi Postvisual Inc. Motion Designer
Yenee/Park Postvisual Inc. Motion Designer
Giant Step Giant Step Production Company For 3d Animation
Fx Gear Fx Gear Animation Company For 3d Animation
Mint Condition Mint Condition Music Company For 3d Animation
Sooyeon Choi Nike Korea Digital Marketing Manager