Title | NIKE WOMEN :: THIS IS LOVE |
Brand | NIKE KOREA |
Product / Service | NIKE WOMEN |
Category | C04. Digital Innovation |
Entrant | POSTVISUAL.COM Seoul, KOREA |
Entrant Company: | POSTVISUAL.COM Seoul, KOREA |
Advertising/Web Design Agency: | POSTVISUAL.COM Seoul, KOREA |
Credits |
Name | Company | Position |
---|---|---|
Euna/Seol | Postvisual Inc. | Chief Creative Director |
Jungwon/Lee | Postvisual Inc. | Ceo/Strategic Director |
Hyunbok/Jung | Postvisual Inc. | Assistant Creative Director |
Seolbaek/Son | Postvisual Inc. | Leading Action Scripter |
Yoonseok/Chang | Postvisual Inc. | Planner |
Sangwook/Park | Postvisual Inc. | Senior Motion Designer |
Hyun/Park | Postvisual Inc. | Motion Designer |
Yenee/Park | Postvisual Inc. | Motion Designer |
Heowon/Choi | Postvisual Inc. | Motion Designer |
Byungrak/Song | Postvisual Inc. | Senior Programmer |
Kwangmyung/Kim | Postvisual Inc. | Action Scripter |
Hojun/Song | Postvisual Inc. | Technical Director |
Sooyeon/Choi | Nike Korea | Digital Marketing Manager |
Hyonjin/Lee | Nike Korea | Digital Marketing |
Nike Women's 'This is LOVE' campaign in KOREA was to remind you the 'Love Moment', the emotional uprised moment when you concentrate on sports and fitness. You can see Yuna's (Figure skating world no.1 player) video clip and find the hand shape on the glass wall of the shop window. If you touch the hand mark, Yuna comes to you and you can feel her 'LOVE'. This interactive digital media was set in three most famous Nike shop in Seoul Coex, Shinchon and Myungdong, and attracts more than 3,000 people daily.