NIKE WOMEN :: THIS IS LOVE

TitleNIKE WOMEN :: THIS IS LOVE
BrandNIKE KOREA
Product / ServiceNIKE WOMEN
CategoryC04. Digital Innovation
EntrantPOSTVISUAL.COM Seoul, KOREA
Entrant Company:POSTVISUAL.COM Seoul, KOREA
Advertising/Web Design Agency:POSTVISUAL.COM Seoul, KOREA

Credits

Credits

Name Company Position
Euna/Seol Postvisual Inc. Chief Creative Director
Jungwon/Lee Postvisual Inc. Ceo/Strategic Director
Hyunbok/Jung Postvisual Inc. Assistant Creative Director
Seolbaek/Son Postvisual Inc. Leading Action Scripter
Yoonseok/Chang Postvisual Inc. Planner
Sangwook/Park Postvisual Inc. Senior Motion Designer
Hyun/Park Postvisual Inc. Motion Designer
Yenee/Park Postvisual Inc. Motion Designer
Heowon/Choi Postvisual Inc. Motion Designer
Byungrak/Song Postvisual Inc. Senior Programmer
Kwangmyung/Kim Postvisual Inc. Action Scripter
Hojun/Song Postvisual Inc. Technical Director
Sooyeon/Choi Nike Korea Digital Marketing Manager
Hyonjin/Lee Nike Korea Digital Marketing

Brief Explanation

Nike Women's 'This is LOVE' campaign in KOREA was to remind you the 'Love Moment', the emotional uprised moment when you concentrate on sports and fitness. You can see Yuna's (Figure skating world no.1 player) video clip and find the hand shape on the glass wall of the shop window. If you touch the hand mark, Yuna comes to you and you can feel her 'LOVE'. This interactive digital media was set in three most famous Nike shop in Seoul Coex, Shinchon and Myungdong, and attracts more than 3,000 people daily.