Title | BALLERINA |
Brand | GINEBRA SAN MIGUEL |
Product / Service | INFINIT' READY-TO-DRINK COCKTAIL |
Category | C02. Best Use of Viral |
Entrant | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Entrant Company: | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Advertising/Web Design Agency: | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Credits |
Name | Company | Position |
---|---|---|
Ompong Remigio | Campaigns/Grey | Chief Creative Officer |
Tasha Bautista | Campaigns/Grey | Art Director |
Bunny Vivero | Campaigns/Grey | Senior Art Director |
Jose Ticsay | Underground Logic | Director |
Matthew Rosen | Cinematographer | |
Aldrin Anthony Galang | Producer | |
Juan Miguel Salvador | Musical Arranger | |
Julius Canapi | Adfarm/Inc. | Studio Technician |
Henry Chua | Campaigns/Grey | Account Supervisor |
Henson Wongaiham | Campaigns/Grey | Account Manager |
Infinit’ co-sponsored the Pussycat Dolls concert in Manila on June 11, 2009. Before this, the viral was produced to promote the mild and wild concept of Infinit’. The concert dubbed as "The Infinit’ Mild and Wild Concert of the Year gave consumers a mild and wild concert experience” was a huge success and infinit’s co-sponsorship generated awareness for the new product. Infinit’ had a series of successful summer beach parties in Boracay. The video was shown, creating positive feedback for Infinit’. Infinit’ fusion of fruit juices and 2.5% alcohol is what makes this new drink mild and wild.