BALLERINA

TitleBALLERINA
BrandGINEBRA SAN MIGUEL
Product / ServiceINFINIT' READY-TO-DRINK COCKTAIL
CategoryC02. Best Use of Viral
EntrantCAMPAIGNS & GREY Makati City, THE PHILIPPINES
Entrant Company:CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Advertising/Web Design Agency:CAMPAIGNS & GREY Makati City, THE PHILIPPINES

Credits

Credits

Name Company Position
Ompong Remigio Campaigns/Grey Chief Creative Officer
Tasha Bautista Campaigns/Grey Art Director
Bunny Vivero Campaigns/Grey Senior Art Director
Jose Ticsay Underground Logic Director
Matthew Rosen Cinematographer
Aldrin Anthony Galang Producer
Juan Miguel Salvador Musical Arranger
Julius Canapi Adfarm/Inc. Studio Technician
Henry Chua Campaigns/Grey Account Supervisor
Henson Wongaiham Campaigns/Grey Account Manager

Brief Explanation

Infinit’ co-sponsored the Pussycat Dolls concert in Manila on June 11, 2009. Before this, the viral was produced to promote the mild and wild concept of Infinit’. The concert dubbed as "The Infinit’ Mild and Wild Concert of the Year gave consumers a mild and wild concert experience” was a huge success and infinit’s co-sponsorship generated awareness for the new product. Infinit’ had a series of successful summer beach parties in Boracay. The video was shown, creating positive feedback for Infinit’. Infinit’ fusion of fruit juices and 2.5% alcohol is what makes this new drink mild and wild.