I DESERVE

TitleI DESERVE
BrandCEREBOS HONG KONG
Product / ServiceBRANDS BIRD'S NEST
CategoryA02. Consumer Products
EntrantMINDSHARE Hong Kong, HONG KONG
Entrant Company:MINDSHARE Hong Kong, HONG KONG
Advertising/Web Design Agency:MINDSHARE Hong Kong, HONG KONG

Credits

Credits

Name Company Position
Eddie Ngan Mindshare Hong Kong Partner-invention
Jaclyn Yuen Mindshare Hong Kong Manager-invention
Yan Lam Groupm Interaction Hong Kong Creative Specialist
Siuhung Tang Groupm Interaction Hong Kong Creative Specialist
Monica Lee Groupm Interaction Hong Kong Project Manager
Quentin Chow Groupm Interaction Hong Kong Project Manager
Connie Yu Mindshare Hong Kong Associate- Invention

Brief Explanation

Outreach the young ladies and engage them through influencers within an integrated media environment is what we did. Influencing the influencers are the strategy we employed, from creating topics at social media platfrom to contribute content at Brands websites. Stimulate the bloggers by special and unique gift pack trial as a start up, we encourage the netizen to share the feeling about Ladies daily life, from work to personal affairs, a bottle of bird’s nest will be one of the remedy of a tough life, because they deserved