Title | I DESERVE |
Brand | CEREBOS HONG KONG |
Product / Service | BRANDS BIRD'S NEST |
Category | A02. Consumer Products |
Entrant | MINDSHARE Hong Kong, HONG KONG |
Entrant Company: | MINDSHARE Hong Kong, HONG KONG |
Advertising/Web Design Agency: | MINDSHARE Hong Kong, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Eddie Ngan | Mindshare Hong Kong | Partner-invention |
Jaclyn Yuen | Mindshare Hong Kong | Manager-invention |
Yan Lam | Groupm Interaction Hong Kong | Creative Specialist |
Siuhung Tang | Groupm Interaction Hong Kong | Creative Specialist |
Monica Lee | Groupm Interaction Hong Kong | Project Manager |
Quentin Chow | Groupm Interaction Hong Kong | Project Manager |
Connie Yu | Mindshare Hong Kong | Associate- Invention |
Outreach the young ladies and engage them through influencers within an integrated media environment is what we did. Influencing the influencers are the strategy we employed, from creating topics at social media platfrom to contribute content at Brands websites. Stimulate the bloggers by special and unique gift pack trial as a start up, we encourage the netizen to share the feeling about Ladies daily life, from work to personal affairs, a bottle of bird’s nest will be one of the remedy of a tough life, because they deserved