CATCH THE I

TitleCATCH THE I
BrandHYUNDAI MOTORS INDIA
Product / ServiceHYUNDAI I10
CategoryB02. Consumer Products
EntrantZED DIGITAL Gurgaon, INDIA
Entrant Company:ZED DIGITAL Gurgaon, INDIA
Advertising/Web Design Agency:ZED DIGITAL Gurgaon, INDIA

Credits

Credits

Name Company Position
Gajender Kaushik Zed Digital Art Director
Abhishake Das Zed Digital Creative Director

Brief Explanation

Hyundai attacked the small car segment with the dynamic, powerful new i10. After an aggressive all India launch, the company kept the momentum & excitement going with the launch of the 1.2 litre i10 Kappa – clearly the most powerful & peppy car in this segment. The creative task was to heighten the sheer power and engage the target audience in this unique and interactive manner.