Title | CATCH THE I |
Brand | HYUNDAI MOTORS INDIA |
Product / Service | HYUNDAI I10 |
Category | B02. Consumer Products |
Entrant | ZED DIGITAL Gurgaon, INDIA |
Entrant Company: | ZED DIGITAL Gurgaon, INDIA |
Advertising/Web Design Agency: | ZED DIGITAL Gurgaon, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Gajender Kaushik | Zed Digital | Art Director |
Abhishake Das | Zed Digital | Creative Director |
Hyundai attacked the small car segment with the dynamic, powerful new i10. After an aggressive all India launch, the company kept the momentum & excitement going with the launch of the 1.2 litre i10 Kappa – clearly the most powerful & peppy car in this segment. The creative task was to heighten the sheer power and engage the target audience in this unique and interactive manner.