HP LIGHTROPOLIS

TitleHP LIGHTROPOLIS
BrandHEWLETT-PACKARD
Product / ServiceHP WORKSTATIONS
CategoryD01. Integrated Digital Campaign
EntrantLEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Entrant Company:LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Advertising/Web Design Agency:LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE

Credits

Credits

Name Company Position
Valerie Cheng Leo Burnett/Arc Worldwide Singapore Creative Director
Yeo Yenyen Leo Burnett/Arc Worldwide Singapore Art Director
Alan Leong Leo Burnett/Arc Worldwide Singapore Art Director
Celeste Ang Leo Burnett/Arc Worldwide Singapore Designer
Sheryl Chan Leo Burnett/Arc Worldwide Singapore Flash Programmer
Nicholas Ng Leo Burnett/Arc Worldwide Singapore Senior Flash Programmer
Isaac Ho Leo Burnett/Arc Worldwide Singapore Copywriter
Ivan Yeh Leo Burnett/Arc Worldwide Singapore Designer
Pat Law Leo Burnett/Arc Worldwide Singapore Account Manager
Charlene Leung Leo Burnett/Arc Worldwide Singapore Account Manager
Jaslyn Choong Leo Burnett/Arc Worldwide Singapore Senior Project Manager
Joshua Ooi Leo Burnett/Arc Worldwide Singapore Senior Project Manager
Loo Choongee Leo Burnett/Arc Worldwide Singapore Senior Solutions Engineer

Brief Explanation

'HP Lightropolis' is an artistic movement to promote the HP Workstations for creative professionals such as animators, engineers, designers, architects etc... Driven by the fact that many talented, creative professionals feel jaded by small day to day jobs, HP wants to demonstrate the possibilities of what creativity can do and how it could be used to make a bigger impact on people’s lives. By transforming the heart of the city into a giant canvas and using city lights as the “paint”, 'HP Lightropolis' is the unique opportunity for the target audience to rejuvenate the Singapore cityscape with their creativity.