Title | HP LIGHTROPOLIS |
Brand | HEWLETT-PACKARD |
Product / Service | HP WORKSTATIONS |
Category | D01. Integrated Digital Campaign |
Entrant | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Entrant Company: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Advertising/Web Design Agency: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Valerie Cheng | Leo Burnett/Arc Worldwide Singapore | Creative Director |
Yeo Yenyen | Leo Burnett/Arc Worldwide Singapore | Art Director |
Alan Leong | Leo Burnett/Arc Worldwide Singapore | Art Director |
Celeste Ang | Leo Burnett/Arc Worldwide Singapore | Designer |
Sheryl Chan | Leo Burnett/Arc Worldwide Singapore | Flash Programmer |
Nicholas Ng | Leo Burnett/Arc Worldwide Singapore | Senior Flash Programmer |
Isaac Ho | Leo Burnett/Arc Worldwide Singapore | Copywriter |
Ivan Yeh | Leo Burnett/Arc Worldwide Singapore | Designer |
Pat Law | Leo Burnett/Arc Worldwide Singapore | Account Manager |
Charlene Leung | Leo Burnett/Arc Worldwide Singapore | Account Manager |
Jaslyn Choong | Leo Burnett/Arc Worldwide Singapore | Senior Project Manager |
Joshua Ooi | Leo Burnett/Arc Worldwide Singapore | Senior Project Manager |
Loo Choongee | Leo Burnett/Arc Worldwide Singapore | Senior Solutions Engineer |
'HP Lightropolis' is an artistic movement to promote the HP Workstations for creative professionals such as animators, engineers, designers, architects etc... Driven by the fact that many talented, creative professionals feel jaded by small day to day jobs, HP wants to demonstrate the possibilities of what creativity can do and how it could be used to make a bigger impact on people’s lives. By transforming the heart of the city into a giant canvas and using city lights as the “paint”, 'HP Lightropolis' is the unique opportunity for the target audience to rejuvenate the Singapore cityscape with their creativity.