Brief Explanation

Warner Bros.’ first foray into the Indian film Industry, ‘Chandni Chowk to China’ was marketed as the first ever Bollywood Kungfu comedy. The website captured all aspects of the film, taking you madcap journey from the bylanes of Delhi’s fabled Chandni Chowk to the Great Wall of China. Instead of conventional navigational titles we chose to bring out the ‘flavour’ of the protagonist’s culinary origins with links such as Video Wok (Media), Original Recipe (Synopsis) and Ingredients (Cast and Crew). The website created a huge buzz amongst the Bollywood fan community across the world. Within a month of its launch, the website registered over 2.5 lakh unique visitors and more than 3,28,500 page views.