| Title | HKTB DING DING HONG KONG TRAM GUIDE |
| Brand | HONG KONG TOURISM BOARD |
| Product / Service | TRAMWAY |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | G2 HONG KONG Hong Kong, HONG KONG |
| Entrant Company: | G2 HONG KONG Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | G2 HONG KONG Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Keith Ho | G2 Hong Kong | Exedutive Creative Director |
| Seven Wong | G2 Hong Kong | Associate Creative Director |
| Abbie Kan | G2 Hong Kong | Senior Account Manager |
| Hugo Lai | G2 Hong Kong | Junior Multimedia Designer |
| Cathy Chan | G2 Hong Kong | Art Director |
The website focus on experiencing the culture of Hong Kong – cultural/scenic spots and dining. It starts with a cinematic flash of a tram with its’ signature "Ding Ding" sound, further to build a "Ding Ding" signature to the one-of-a-kind HK Tram ride. The website adopts an east-meets-west, old-meets-new style, using the platelets of Tram body plates to project a rich cultural feel. Targets are introduced to different tram routes with specific information on local eateries. At each route page, visitors are presented with interactive Google map, from which marked locations can be printed or saved well ahead of the trip.