Title | TREAT MAGIC HALLOWEEN |
Brand | HONG KONG TOURISM BOARD |
Product / Service | HALLOWEEN TREAT |
Category | A05. Public Service, Charity & Fund Raising |
Entrant | G2 HONG KONG Hong Kong, HONG KONG |
Entrant Company: | G2 HONG KONG Hong Kong, HONG KONG |
Advertising/Web Design Agency: | G2 HONG KONG Hong Kong, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Keith Ho | G2 Hong Kong | Exedutive Creative Director |
Seven Wong | G2 Hong Kong | Associate Creative Director |
Abbie Kan | G2 Hong Kong | Senior Account Manager |
Our main target, Mainland Chinese aren't familiar with Halloween as a festival. Instead of projecting a harrow experience, agency created a surprise and fun experience by injecting different "Treat Magic" to the ordinary presentation of website content. A Pumpkin King was created to perform the "Treat Magic", adding fun to the whole web site by live-like and funny animation.