| Title | PUNCHING BAG |
| Brand | PEPSICO |
| Product / Service | GATORADE |
| Category | B02. Consumer Products |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
| Advertising/Web Design Agency: | DDB CHINA GROUP Shanghai, CHINA |
| 2nd Advertising/Web Design Agency: | TRIBAL DDB SHANGHAI Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Michael Dee | DDB China Group | Chief Creative Officer |
| Dirk Eschenbacher | Tribal DDB | Executive Creative Director |
| William Chang | Tribal DDB Shanghai | Creative Director |
| Oscar Leung | Tribal DDB Shanghai | Associate Creative Director/Copywriter |
| Tengchuen Swee | Tribal DDB Shanghai | Art Director |
| Alven Li | Tribal DDB Shanghai | Production |
| Jack Wu | Tribal DDB Shanghai | Account Director |
Consumers believed to energize themselves with energy food like chocolate after a workout. The truth is that of lost of energy is due to body liquid hydration. Our challenge is how do we creatively communicate Gatorade is the solution to energize the body as its replaces the hydrated body liquid. We create an interactive crazy banner ad demonstrating Gatorade re-energized you after drinking it.