| Title | XPRESS YOURSELF |
| Brand | PRINGLES, PROCTER AND GAMBLE, GREATER CHINA |
| Product / Service | POTATO CHIP |
| Category | D01. Integrated Digital Campaign |
| Entrant | GREY HONG KONG, HONG KONG |
| Entrant Company: | GREY HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | GREY HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Fernando Beretta | Grey - Hong Kong | Vice Executive President |
| Susanna Lee | Grey - Hong Kong | Regional Business Director |
| Tony Ip | G2 China/Hong Kong | Managing Director |
| Star Liu | G2 China | Associate Creative Director |
| Ho Shiu Fung | G2 Hong Kong | Consultant |
By leveraging on receptively insight, Pringles developed XY (Xpress Yourself) Platform that is targeted to connect with young adults in a more relevant way. January 2008, ‘Xpress Yourself’ Original Music Competition was launched. It was developed via cooperating with the leading music portal, ifensi, in China. People could participate in the competition or voting in the official site www.pringlesxyz.com.cn directly or via the link from www.ifensi.com. Besides voting online, consumers could enter the Pringles product code via WAP (mobile) to cast the vote for their favourite contestants.Banner ad from popular portals also drive traffic to the website.