| Title | MSN BUDDY HOME |
| Brand | MICROSOFT HONG KONG |
| Product / Service | MSN WINDOWS LIVE |
| Category | A03. Consumer Services |
| Entrant | AGENDA CORP Hong Kong, HONG KONG |
| Entrant Company: | AGENDA CORP Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | AGENDA CORP Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Eric Poon | Agenda (hong Kong) Limited | Creative Director |
| Tracy Chow | Agenda (hong Kong) Limited | Art Director |
| Tobe Kan | Agenda (hong Kong) Limited | Multimedia Designer |
| Tracie Lo | Agenda (hong Kong) Limited | Multimedia Designer |
| Nam Tong | Agenda (hong Kong) Limited | Multimedia Designer |
| Ricky Ho | Agenda (hong Kong) Limited | Multimedia Designer |
| Edward Bow | Agenda (hong Kong) Limited | Director Of Strategic Marketing Technologies |
| Raze Lok | Agenda (hong Kong) Limited | Senior Account Executive |
| Rudi Leung | Agenda (hong Kong) Limited | Director/Communication Planning |
| William Lai | Microsoft Hong Kong Limited | Business Director |
| Polly Lau | Microsoft Hong Kong Limited | Marketing Director |
People know Windows Live Messenger, but MSN buddy is seldom being noticed. Stepping into the 10th anniversary, MSN HK decided to increase brand salience thru “Name Your MSN Buddy Competition”. Claymation was used as the theme of this campaign. And the setting of the website will change according to time and weather conditions. Visitors can chat with buddy, adding his MSN account on the website. Visitors can also watch funny claymation on the Name Guru Channel. The campaign turns out with success, receiving over 230,000 visits to minisite and turns the website into a communication platform supporting other upcoming activities.