| Title | JAGORE RE! ONE BILLION VOTES |
| Brand | TATA TEA |
| Product / Service | TATA TEA |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | LEO BURNETT- ARC WORLDWIDE INDIA Mumbai, INDIA |
| Entrant Company: | LEO BURNETT- ARC WORLDWIDE INDIA Mumbai, INDIA |
| Advertising/Web Design Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kv Sridhar | Leo Burnett India | National Creative Director |
| Karl Gomes | Arc Worldwide | Executive Creative Director |
| Rajit Chaudhuri | Arc Worldwide | Creative Director |
| Jetesh Menon | Arc Worldwide | Creative Supervisor |
| Sheetal Vanmani | Arc Worldwide | Content Manager |
| Shruti Shetty | Arc Worldwide | Art Director |
| Vimal Dagli | Arc Worldwide | Chief Technical Officer |
| Sujay Surve | Arc Worldwide | Interaction Designer |
| Sunil Bahl | Arc Worldwide | Account Director |
| Dharmesh Kinkhabwala | Arc Worldwide | Project Manager |
| Jyoti Lad | Arc Worldwide | Sr Visualiser |
Jaago re! One Billion Votes is a national movement started by an NGO and Tata Tea to bring about a change in governance by awakening the Indian youth and enabling them to register to vote. An unconventional approach to design and content helped us connect with the youth and provide them with a platform to be part of the change. The site engages users in a dialogue with the campaign protagonist with thought proving yet educative content. For this, it employs a highly customized and interactive approach. So, every user gets a unique, personalized experience.