Title | NEW ORDER OF NATURE - LION |
Brand | VOLKSWAGEN GROUP JAPAN |
Product / Service | TSI TECHNOLOGY |
Category | B02. Consumer Products |
Entrant | DDB JAPAN Tokyo, JAPAN |
Entrant Company: | DDB JAPAN Tokyo, JAPAN |
Advertising/Web Design Agency: | DDB JAPAN Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Yasushi Ogata | DDB Japan | Senior Creative Director/Copywriter |
Hideyuki Hashimoto | DDB Japan | Creative Director/Art Director |
Tetsuya Sakai | DDB Japan | Creative Director/Copywriter |
Yosuke Hamada | DDB Japan | Senior Producer |
Yasuyuki Ono | Hischool | Producer |
Sachiko Oyamada | Amana | Producer |
Shigekuni Miyata | Designer | |
Megumi Ishiyama | Hischool | Editor |
M.C.Boo | Director |
Objective: Emphasize that TSI engine achieves both maximum power and efficiency Concept: “Size doesn’t mean the power. “ Sometimes you can be deceived by the size in judging the power of engine – TSI achieves maximum power with minimum size and energy Target: Those who are looking for efficiencies in engine performance of car and are concerned about the nature