| Title | NEW ORDER OF NATURE - CHEETAH |
| Brand | VOLKSWAGEN GROUP JAPAN |
| Product / Service | DSG TECHNOLOGY |
| Category | B02. Consumer Products |
| Entrant | DDB JAPAN Tokyo, JAPAN |
| Entrant Company: | DDB JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | DDB JAPAN Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Yasushi Ogata | DDB Japan | Senior Creative Director/Copywriter |
| Hideyuki Hashimoto | DDB Japan | Creative Director/Art Director |
| Tetsuya Sakai | DDB Japan | Creative Director/Copywriter |
| Yosuke Hamada | DDB Japan | Senior Producer |
| Yasuyuki Ono | Hischool | Producer |
| Sachiko Oyamada | Amana | Producer |
| Shigekuni Miyata | Designer | |
| Megumi Ishiyama | Hischool | Editor |
| M.C.Boo | Director |
Objective: Emphasize the smoothness of DSG transmission system and dramatize how the smoothness maximizes the speed. Concept: “Smoother is faster.” If you successfully get rid of time loss in shifting gears like DSG, you can run better and faster than anyone. Target: Those who are looking for efficiencies in engine performance of car and are concerned about the nature