| Title | SWELL |
| Brand | INSPIRE ENTERTAINMENT CO. |
| Product / Service | FHM MAGAZINE |
| Category | B02. Consumer Products |
| Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Advertising/Web Design Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Worldgroup (Thailand) | Chief Creative Officer |
| Chanwut Sirisuksuvan | McCann Worldgroup (Thailand) | Creative Director |
| Chinawut Awakul | McCann Worldgroup (Thailand) | Creative Director |
| Anuwat Nitipanont | McCann Worldgroup (Thailand) | Art Director |
| Kongsak Pongsuradate | McCann Worldgroup (Thailand) | Flash Animator |
| Napapatch Kantasil | McCann Worldgroup (Thailand) | Copywriter |
| Prayer Trairatvorakul | McCann Worldgroup (Thailand) | Copywriter |
We created a web banner that is a visual metaphor of how hot the limited edition is. It was placed in men's lifestyle websites featuring cars, football and sports. When the cursor moves into the banner, it will appear as if the cursor is flipping through the magazine. The magazine is pushed up higher and higher by "something." when the cursor moves away, the magazine returns to normal but the cursor has become swollen and much larger!!