| Title | GASSAKU |
| Brand | INTEL |
| Product / Service | INTEL PROCESSOR |
| Category | D01. Integrated Digital Campaign |
| Entrant | ENGINE PLUS Tokyo, JAPAN |
| Entrant Company: | ENGINE PLUS Tokyo, JAPAN |
| Advertising/Web Design Agency: | ENGINE PLUS Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Shinya Aoyama | Dentsu | Creative Director |
| Takuro Hashimoto | Dentsu | Copywriter |
| Hiroyuki Matsuyama | Dentsu | Content Strategist |
| Koji Kobayashi | Engine Film | Shooting Producer |
| Kota Endo | Engine Plus | Content and Shooting Producer |
| Akiyuki Nakajima | Engine Film | Production Manager |
| Seiichi Hishikawa | Drawing And Manual | Content Director |
| Yasuo Watanabe | Version Zero Dot Nine | Web Director |
| Miki Shirokura | Version Zero Dot Nine | Art Director |
| Motokazu Furukawa | Version Zero Dot Nine | Tech Director |
| Chung Hwan Kim | Moon Craft | Cinematographer |
| Akihiro Yamane | Ack | Programmer |
| Maihoshimoroto Seki | Ack | Designer |
| Ryosei Suzuki | Drawing And Manual | Assistant Director |
"GASSAKU" is an interactive campaign messaging excitement of intel inside PCs. This campaign consists of Banners, Websites, Branded Applications, and YouTube Brand Channel. In the Website, we showed an documentary of art collaboration project using intel inside PCs.We mixed up analogue artists and digital creators, made 3 groups of collaboration. We also made exciting branded applications with 2 creators. By using these applications, users themselves can collaborate with creators and easily create his/her work. We then set up “Intel GASSAKU” Brand Channel in YouTube, and we organized a contest using our branded application to motivate users.