GUINNESS PASSPORT TO GREATNESS

Spike
TitleGUINNESS PASSPORT TO GREATNESS
ClientDIAGEO GREATER CHINA LIMITED
Product / ServiceALCOHOLIC BEVERAGES
CategoryC03. Interactive Tools & Applications, including mobile advertising
EntrantOGILVYONE WORLDWIDE HONG KONG, HONG KONG
Entrant Company:OGILVYONE WORLDWIDE HONG KONG, HONG KONG
Advertising/Web Design Agency:OGILVYONE WORLDWIDE HONG KONG, HONG KONG

Credits

Brief Explanation

In 2008 Guinness started sponsoring the Hong Kong Rugby Sevens – a 3-day tournament attracting over 20,000 overseas visitors. They wanted to create synergy between Guinness and the event. In a world’s first, we created a Cantonese speaking mobile guide to Hong Kong and the Sevens – the Guinness ‘Passport to Greatness’. The application contained event information, a Guinness bar guide, city guide, plus Cantonese phrases, addresses and pick-up lines to be played through a phone’s loudspeaker. Thousands of visitors and expats participated in the campaign, driving an impressive 30% year-on-year sales increase in Guinness for the month.

Credits

Name Company Position
Shayne Pooley Ogilvyone Worldwide Hong Kong Executive Creative Director
Matthew Nisbet Ogilvyone Worldwide Hong Kong Associate Creative Director
Ginny Bracewell Ogilvyone Worldwide Hong Kong Associate Creative Director
Greg Carton Ogilvyone Worldwide Hong Kong Business Director
Tim Cairns Ogilvyone Worldwide Hong Kong Group Account Director
Jennifer Chan Ogilvyone Worldwide Hong Kong Account Director
Catherine Tong Ogilvyone Worldwide Hong Kong Account Manager