Title | REEBOK POWER DODGE |
Brand | ADIDAS SOURCING LIMITED |
Product / Service | REEBOK SMOOTHFIT |
Category | C03. Interactive Tools & Applications, including mobile advertising |
Entrant | OGILVYONE WORLDWIDE HONG KONG, HONG KONG |
Entrant Company: | OGILVYONE WORLDWIDE HONG KONG, HONG KONG |
Advertising/Web Design Agency: | OGILVYONE WORLDWIDE HONG KONG, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Shayne Pooley | Ogilvyone Worldwide Hong Kong | Executive Creative Director |
Cecilia Yim | Ogilvyone Worldwide Hong Kong | Digital Director |
Houston Wong | Ogilvyone Worldwide Hong Kong | Creative Director |
Thye Chee Yen | Ogilvyone Worldwide Hong Kong | Art Creative |
Chow Ka Ho | Ogilvyone Worldwide Hong Kong | Flash Developer |
Fiona Lai | Ogilvyone Worldwide Hong Kong | Account Manager |
In 2009, Reebok has redefined its strategic direction with its consumers as a brand that celebrates the journey, the experience and the fun of sport. With Lewis Hamilton as a partner with Reebok’s Smoothfit collection, we have created a computer game that detects body movement with the webcam – Power Dodge, to emphasize the brand philosophy of “having fun while staying in shape” and make association between Lewis Hamilton’s superb reflexes and the smooth element in Reebok’s Smoothfit collection.