| Title | HONG KONG 10K – RUN AROUND THE EARTH |
| Brand | NIKE HONG KONG |
| Product / Service | SPORTSWEAR |
| Category | A02. Consumer Products |
| Entrant | RAZORFISH Hong Kong , HONG KONG |
| Entrant Company: | RAZORFISH Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | RAZORFISH Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Grace Ho | Razorfish | General Manager |
| Endy Fung | Razorfish | Executive Creative Director |
| Jerry Chu | Razorfish | Associate Creative Director |
| Vinza Chu | Razorfish | Interactive Designer |
| Ray Chan | Razorfish | Senior Copywriter |
| Syenhuei Hung | Razorfish | Associate Project Director |
| Opal Li | Razorfish | Assistant Project Manager |
| Karen Schale | Razorfish | Project Executive |
The campaign objective was to create and sustain interest in running among key target audience (youth aged 16-25). The game provided an unique online running experience to our target audience, to make them feel more engaged to running. In the website, users could run in front of the webcam, then the website sense their speed and mimic the run in different places of the world, powered by Google earth.