SHIRITORI-RING

Spike
TitleSHIRITORI-RING
ClientTAKAHASHI SHUZOH
Product / ServiceSPIRITS MAKER
CategoryA01. Corporate Information
EntrantOGILVY & MATHER JAPAN Tokyo, JAPAN
Entrant Company:OGILVY & MATHER JAPAN Tokyo, JAPAN
Advertising/Web Design Agency:OGILVY & MATHER JAPAN Tokyo, JAPAN

Credits

Brief Explanation

To communicate spirits maker Takahashi Shuzoh's tagline "Bringing people together" using a Japanese wordplay game called "Shiritori". (In this childhood game, people say a word with the same first syllable as the last syllable of the word said before, i.e. "Flamingo" - "Gorilla" - "Lacquer".) Website visitors try to join a circle of people holding hands in a circle playing Shiritori. To join, visitors match the word submitted by the website's most recent visitor in 15 seconds. If they come up with a correct word in 15 seconds, they join the circle, take a drink, and keep playing.

Credits

Name Company Position
Akihito Abe Ogilvyone Japan Creative Director
Takuya Matsuo Ogilvy/Mather Japan Creative Director
Kaori Mochizuki Ogilvyone Japan Art Director
Daisaku Sato Ogilvyone Japan Pro
Akihito Abe Ogilvyone Japan Planner
Kaori Mochizuki Ogilvyone Japan Planner
Yoko Otsuka Ogilvyone Japan Planner
Hideki Sugimasa Kayac Director
Noriko Nishi Kayac Designer
Aoi Ichikawa Kayac Designer
Shiiho Furukawa Kayac Designer
Jumpei Sato Kayac Flash Developer
Tomohito Kawabata Kayac Flash Developer
Saburoh Suzuki Kayac Flash Developer
Koyu Yoshida Kayac Flash Developer
Hiromichi Haruna Kayac Programmer
Takeru Ishikawa Music
Makoto Tomoshige Imj Corporation Video Production
Fumiaki Miyashita Video Production