Brief Explanation

To communicate spirits maker Takahashi Shuzoh's tagline "Bringing people together" using a Japanese wordplay game called "Shiritori". (In this childhood game, people say a word with the same first syllable as the last syllable of the word said before, i.e. "Flamingo" - "Gorilla" - "Lacquer".) Website visitors try to join a circle of people holding hands in a circle playing Shiritori. To join, visitors match the word submitted by the website's most recent visitor in 15 seconds. If they come up with a correct word in 15 seconds, they join the circle, take a drink, and keep playing.