SHIRITORI-RING
| Title | SHIRITORI-RING |
| Brand | TAKAHASHI SHUZOH |
| Product / Service | SPIRITS MAKER |
| Category | A01. Corporate Information |
| Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Entrant Company: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Akihito Abe | Ogilvyone Japan | Creative Director |
| Takuya Matsuo | Ogilvy/Mather Japan | Creative Director |
| Kaori Mochizuki | Ogilvyone Japan | Art Director |
| Daisaku Sato | Ogilvyone Japan | Pro |
| Akihito Abe | Ogilvyone Japan | Planner |
| Kaori Mochizuki | Ogilvyone Japan | Planner |
| Yoko Otsuka | Ogilvyone Japan | Planner |
| Hideki Sugimasa | Kayac | Director |
| Noriko Nishi | Kayac | Designer |
| Aoi Ichikawa | Kayac | Designer |
| Shiiho Furukawa | Kayac | Designer |
| Jumpei Sato | Kayac | Flash Developer |
| Tomohito Kawabata | Kayac | Flash Developer |
| Saburoh Suzuki | Kayac | Flash Developer |
| Koyu Yoshida | Kayac | Flash Developer |
| Hiromichi Haruna | Kayac | Programmer |
| Takeru Ishikawa | Music | |
| Makoto Tomoshige | Imj Corporation | Video Production |
| Fumiaki Miyashita | Video Production |
Brief Explanation
To communicate spirits maker Takahashi Shuzoh's tagline "Bringing people together" using a Japanese wordplay game called "Shiritori". (In this childhood game, people say a word with the same first syllable as the last syllable of the word said before, i.e. "Flamingo" - "Gorilla" - "Lacquer".) Website visitors try to join a circle of people holding hands in a circle playing Shiritori. To join, visitors match the word submitted by the website's most recent visitor in 15 seconds. If they come up with a correct word in 15 seconds, they join the circle, take a drink, and keep playing.