GREENPEACE

Spike
TitleGREENPEACE
ClientGREENPEACE
Product / ServiceSTOP THE DEFORESTATION CAMPAIGN
CategoryB05. Public Service, Charity & Fund Raising
EntrantBATES141 Mumbai, INDIA
Entrant Company:BATES141 Mumbai, INDIA
Advertising/Web Design Agency:BATES141 Mumbai, INDIA

Credits

Brief Explanation

They say a picture says a thousand words. Yet what if there were no more forests to photograph? No amazing shots of animals to be found? No tigers. No orangutans. No trees. Sometimes no image can say even more than a picture. This campaign is a fresh way to use a photo search site. Banners and key words promise amazing pictures of Indonesia's natural beauty. However, the photos on the search site cannot be found. You're then given a choice: Help Greenpeace save the animals. Or do nothing and resume your search. Fortunately, most people chose the first.

Credits

Name Company Position
Sonal Dabral Bates141 Regional Creative Director
Ian Barnes Bates141 Creative Director
Jovan Peh/Ian Barnes Bates141 Art Director
Ian Barnes Bates141 Copywriter
Ian Barnes Bates141 Strategic Planner/Acct Director
Aaron Gomez Bates141 Interactive Producer
Yahoo S.E. Asia Media Partner
Jerry Soon/Thomas Ng Programmers
Xin Interactive Digital
Photolibrary S.e. Asia Photographer