| Title | MTV REVELATIONS ISLAND ON SECOND LIFE |
| Brand | PHILIPPINE DEPARTMENT OF TOURISM |
| Product / Service | THE PHILIPPINES TOURISM PROMOTION |
| Category | C04. Digital Innovation |
| Entrant | MTV ASIA Singapore, SINGAPORE |
| Entrant Company: | MTV ASIA Singapore, SINGAPORE |
| Advertising/Web Design Agency: | MTV ASIA Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Yvonne Tey | MTV Asia | Director/Marketing Partnerships |
| Eduardo Mapa | Media Contacts | COO/Managing Director |
| Jerry Yap | Figment | Manager |
The goal was to showcase the Philippines, and all it's splendour by creating an MTV Revelations Island, on Second Life. The "7,018th" island of the Philippines archipelago consisted of a landing area, a conference area, 6 Scenic Spots, 7 factoids, and an interactive water sports area. This is the first ever virtual press conference in which Tourism Secretary Joseph “Ace” Durano (via his avatar and VOIP) spoke and answered questions from the media in real time and allowed them to have an interactive "feel" of what Philippines has to offer.