BEAT BILLY

Spike
TitleBEAT BILLY
ClientASSOCIATION OF ACCREDITED ADVERTISING AGENCIES OF SINGAPORE (4AS)
Product / ServiceCROWBAR AWARDS CALL FOR ENTRIES
CategoryA04. Business Equipment & Services
EntrantEURO RSCG SINGAPORE, SINGAPORE
Entrant Company:EURO RSCG SINGAPORE, SINGAPORE
Advertising/Web Design Agency:EURO RSCG SINGAPORE, SINGAPORE

Credits

Brief Explanation

The Singapore Crowbar Awards is a regional advertising and design competition for students. The objective is to challenging students to submit their best work with an integrated call-for-entry campaign. We launched the campaign with a mini-documentary of six-year-old Billy Lee, the world’s first advertising child prodigy. The online video leads to the official Crowbar Awards website (now a shrine to Billy), where students can join a fan-club full of top creative directors, bribe him from joining the competition and even buy his rejected ideas on Ebay. A follow-up press release hailed Billy as the clear winner – before the event even happened. The big idea? Beat Billy. They’re getting younger and better.

Credits

Name Company Position
Victor Ng Euro RSCG Singapore Executive Creative Director
Victor Ng Euro RSCG Singapore Copywriter
Jon Loke Euro RSCG Singapore Art Director
Ellery Ngiam The Shooting Gallery Film Director
Jocelyn Lee The Shooting Gallery Producers
Ken Tam The Shooting Gallery Producers
Siah The Shooting Gallery Photographers
Mike Low VHQ Producer
Yong VHQ Editor
Vivian Wang Yellowbox Studios Producer
Stuart Newman Yellowbox Studios Sound Engineer
Lay Leng Procolor Illustrator
Joel Sh Ng Euro RSCG Singapore Production Manager
Robert Upton Euro RSCG Singapore Interactive Art Director