| Title | NO FUEL, NO WAR. |
| Brand | ELECTROTHERM (INDIA) |
| Product / Service | ELECTRIC SCOOTER |
| Category | C02. Best Use of Viral |
| Entrant | DDB MUDRA Mumbai, INDIA |
| Entrant Company: | DDB MUDRA Mumbai, INDIA |
| Advertising/Web Design Agency: | DDB MUDRA Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Sudhir Sukumar | DDB Mudra | Copywriter |
| Vijay Joy | DDB Mudra | Copywriter |
| Megha Ramesh | DDB Mudra | Copywriter |
| Saurabh Doke | DDB Mudra | ACD |
| Sumitra Sengupta | DDB Mudra | CD |
| Joono Simon | DDB Mudra | ECD |
| Bobby Pawar | DDB Mudra | NCD |
On the net we uploaded viral videos of the now jobless and friendly bunch of soldiers fooling around with their binoculars. To amplify the heights of their joblessness we showed the American soldiers. The viral, handheld camera look of the films gave an authentic picture of a time when there will be no more wars fought for the black gold, and uploaded as gorilla films on the Internet. The videos illustrated a future that can be brought about when Yo bikes - the fuel-less bike, is widely in use.