Title | PROJECT SUN STOPPER |
Brand | JOHNSON & JOHNSON |
Product / Service | NEUTROGENA ULTRA SHEER |
Category | A02. Consumer Products |
Entrant | DDB WORLDWIDE Singapore, SINGAPORE |
Entrant Company: | DDB WORLDWIDE Singapore, SINGAPORE |
Advertising/Web Design Agency: | DDB WORLDWIDE Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Neil Johnson | DDB Worldwide | Chief Creative Officer |
Joji Jacob | DDB Worldwide | Executive Creative Director |
Jeff Cheong | DDB Worldwide | Executive Creative Director |
Teng Run Run | DDB Worldwide | Senior Art Director |
Vanessa Goh | DDB Worldwide | Senior Copywriter |
Martin Loo | DDB Worldwide | Creative Group Head |
Alfred Lim | DDB Worldwide | Senior Art Director |
Teng Choon Yeng | DDB Worldwide | Chinese Copywriter |
Ciaran Lyon | DDB Worldwide | Associate Director of Technology |
Kelvin Lam | DDB Worldwide | Senior Mis Executive |
Ng Chee Seng | DDB Worldwide | Flash Developer |
Dawn Yang | DDB Worldwide | Copywriter |
Juliana Li | DDB Worldwide | Junior Art Director |
Kim Das | DDB Worldwide | Vice President/Regional Director |
Aivonne Chong | DDB Worldwide | Senior Account Director |
Aisha Lo | DDB Worldwide | Account Manager |
Azny Juffri | DDB Worldwide | Account Executive |
Daphne Ng | DDB Worldwide | Executive Producer |
A once-in-a-century opportunity: the longest total eclipse on July 22, 2009 would fall over China, India and Japan. Our Idea: For 6 minutes 39 seconds, the Moon will block and protect you from the Sun. But for the remaining 500,000 minutes, use Neutrogena Ultra Sheer sunblock to protect yourself. We created SunStopper.sg, a site to which we drove traffic with blogs, viral videos, tweets, Facebook fanpage and guerrilla stunts. On the day of the eclipse, as thousands watched the live stream from China, we claimed the eclipse on behalf of Neutrogena Ultra Sheer sunblock.