PROJECT SUN STOPPER

Short List
TitlePROJECT SUN STOPPER
ClientJOHNSON & JOHNSON
Product / ServiceNEUTROGENA ULTRA SHEER
CategoryA02. Consumer Products
EntrantDDB WORLDWIDE Singapore, SINGAPORE
Entrant Company:DDB WORLDWIDE Singapore, SINGAPORE
Advertising/Web Design Agency:DDB WORLDWIDE Singapore, SINGAPORE

Credits

Brief Explanation

A once-in-a-century opportunity: the longest total eclipse on July 22, 2009 would fall over China, India and Japan. Our Idea: For 6 minutes 39 seconds, the Moon will block and protect you from the Sun. But for the remaining 500,000 minutes, use Neutrogena Ultra Sheer sunblock to protect yourself. We created SunStopper.sg, a site to which we drove traffic with blogs, viral videos, tweets, Facebook fanpage and guerrilla stunts. On the day of the eclipse, as thousands watched the live stream from China, we claimed the eclipse on behalf of Neutrogena Ultra Sheer sunblock.

Credits

Name Company Position
Neil Johnson DDB Worldwide Chief Creative Officer
Joji Jacob DDB Worldwide Executive Creative Director
Jeff Cheong DDB Worldwide Executive Creative Director
Teng Run Run DDB Worldwide Senior Art Director
Vanessa Goh DDB Worldwide Senior Copywriter
Martin Loo DDB Worldwide Creative Group Head
Alfred Lim DDB Worldwide Senior Art Director
Teng Choon Yeng DDB Worldwide Chinese Copywriter
Ciaran Lyon DDB Worldwide Associate Director of Technology
Kelvin Lam DDB Worldwide Senior Mis Executive
Ng Chee Seng DDB Worldwide Flash Developer
Dawn Yang DDB Worldwide Copywriter
Juliana Li DDB Worldwide Junior Art Director
Kim Das DDB Worldwide Vice President/Regional Director
Aivonne Chong DDB Worldwide Senior Account Director
Aisha Lo DDB Worldwide Account Manager
Azny Juffri DDB Worldwide Account Executive
Daphne Ng DDB Worldwide Executive Producer