| Title | ONE WALK ONE RELAY |
| Brand | JET' LI ONE FOUNDATION |
| Product / Service | CHARITY |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| 2nd Advertising/Web Design Agency: | RICE 5 Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Spencer Wong | McCann Worldgroup (Hong Kong) | Executive Creative Director |
| Nick Lim | McCann Worldgroup (Hong Kong) | Creative Consultant |
| Philip Lee | McCann Worldgroup (Hong Kong) | Creative Director |
| Kevin Tsang | Rice 5 | Creative Director |
| Hoi Yiu | McCann Worldgroup (Hong Kong) | Designer Director |
| Kevin Tsang | Rice 5 | Designer Director |
| Hoi Yiu/Oggy Cheng/James O | McCann Worldgroup (Hong Kong) | Art Director |
| Kevin Tsang | Rice 5 | Art Director |
| Oggy Cheng/James O | McCann Worldgroup (Hong Kong) | Designer |
| Snowman Tsang/April He/Alex Li | Rice 5 | Designer |
| Snowman Tsang/April He/Alex Li | Rice 5 | Animation |
| Eddie Lo/Benny Pang | Rice 5 | Application Programmer |
| Eddie Lo | Rice 5 | System Design |
| Eddie Lo/Gobbie Wong | Rice 5 | Information Architect |
| April Fang/James Reeves | McCann Worldgroup (Hong Kong) | Copywriter |
| Yen Lee/Clint Tsui/Jordan Cheung | McCann Worldgroup (Hong Kong) | Account Service |
| Gobbie Wong | Rice 5 | Account Service |
A 365-day marathon. The longest relay in history? We’ll know in 2010. Jet Li’s One Foundation held a charity walk one year after the Sichuan Earthquake. But the walk lasted one day. We wanted to keep the spirit going for a whole year – till 2010’s One Walk. Joining the online relay is easy. Print our “walker” character, take a photo with it and upload it on the site. That’s your one step. Together with everyone’s steps we’ll join to make the longest ever, never-ending walking animation. 11th May 2010 is the finish line. How far we can walk by then?